Jul 032012

Today we are living in the era of twenty first century. Competition has reached to its apex level till today’s date. There is a cut-throat competition in each and every field, including Internet and its market. Many organizations are working in the field of internet. Among them, Google, Bing etc. are the search engines which are the creations of such organizations. These search engines help the people to search anything in the internet.

Along with the popularity of Microsoft’s Search Engine ‘Bing’ in the market, the King of Search Engines ‘Google’ is felt to be slowly losing its grip in the market. According to the recent reports, it is found that Google is slowly losing its market. Despite this loss for Google, it has now also not lost its title, name, fame and popularity till now. It is now also used by many internet users and liked by them. It is taken as the search engine which is used mostly by the people of the whole world. In case of the people of United States of America, about 65% of the total population of it are using Google as their search engine. But, an online data measuring company Experian Hitwise says that in recent one year only, Google’s users are now stopping to use Google as their search engine and they are getting attracted towards other search engines.

It is found that from the last year, Google’s rule in the world of search engines have decreased by 5%. In the previous year, the total percentage of number of Google users all over the world was 68.10% but this year this percentage is decreased by 5%.

With the decrement in the popularity of Google Search Engine, Microsoft’s Search Engine ‘Bing’ is gaining more and more popularity. In the previous year, the total percentage of number of Bing users all over the world was 26.79%. This percentage has now increased to 28.10%. Likewise, the total percentage of the number of users of Yahoo! Search Engine has reached 14.90%.

Jun 022012

Microsoft Corporation is a famous organization which has been working in the area of Computers and Internet since a long time. It can also be called as the leading company which is actively participating for the development of Computers and Internet till date. It is not only producing hardwares for computers but also softwares which assist for the smooth running of the hardwares of the computers.

Today humans have achieved a lot of success in the development of internet communication. They have created such means in the internet through which they can chat and talk to any person staying at any corner of the world. One of those means is Social Networking Site. Most of the people who have access to internet facilities are using social networking sites rapidly. Social networking sites like Facebook, Twitter, LinkedIn, Google Plus, Mig33, Nimbuzz, Ebuddy etc. are being used for not only communication purposes but also for entertainment purposes. In order to provide such types of facilities and services to the internet users, Microsoft Corporation, U.S.A., has also launched its all new social networking site www.so.cl. This is a new social networking site which has been added in the list of social networking sites of the world.

For joining this new social networking site created by Microsoft, we don’t need to register for our new account. We can use our Facebook or Hotmail credentials and connect our accounts to So.Cl. Like other social networking sites, this site also has the features of status message sharing, picture sharing, video and music sharing etc.

But the unique feature of this site is that we can share the information that can be found in search engines in this site. It means that we can give information about what we searched for, to the people who are connected with us in So.Cl just by a single click. Since, search engines and social networks are the places where people spend their most times, Microsoft has launched this feature.

This peculiarity of So.Cl has encouraged ‘learning’ through social networking sites. Though Microsoft has released such kind of unique features in So.Cl, it is not felt that Microsoft will also be back to competition along with So.Cl. Microsoft says that it will not only give priority to its social networking site, but also will cooperate with other sites like Facebook, Twitter, Google Plus etc.

We give priority to search engines when we need to search about any topic and when we want to study about it. The information that we get from such search engines can easily be shared on So.Cl. This feature has assisted in working in group. Since, multimedia is being used everywhere, social network is also being affected by multimedia.

By using the Video Parties feature in So.Cl, the users will be able to share their videos easily. So.Cl was publicized by the cooperation of Fuse Laboratory of Microsoft Research with Washington University, New York University and other different educational institutions.

In the beginning, So.Cl was opened for only limited number of users. The new users could be added only through the invites of the old users. But recently, it has been opened for everyone. It can be used by anyone now. Likewise, users will not have to remember their passwords for So.Cl since they can use their Facebook or Hotmail credentials for logging in.

So.Cl is an experimental effort by Microsoft. It doesn’t have any business objectives but its main objective is to provide the facilities of search engine and social network simultaneously. In the present context, it won’t matter if we call social networks a part of search engines.