American company Google, has become the most valuable brand of the world. It has recently beat iPhone producer Apple Inc., which had continuously been reigning as the most valuable brand of the world from the last three years.
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Global market research agency, Millward Brown states that Google’s brand value has increased by 40% in the time period of just one year.
According to the top 100 brand report of 2014, it has been found that the value of Google’s brand is of worth 158.84 arab USD. It has also been reported that ‘Google Glass’ has contributed a lot in increasing the value of Google. Google Glass is trending worldwide and beating other brands like Ray-Ban because of its internet link.
Along with the commencement of the reign of Google as the most valuable brand, the former most valuable brand Apple has been demoted to the second place. Its brand price is 147.88 arab USD. Investigations show that Apple’s brand value has decreased by 20%.
American companies have ruled in the top 10 list of the top valuable brands of the world. International Business Machine (IBM) is in third place with its brand value as 107.58 arab USD whereas Microsoft is in fourth position along with the increase in its value by 29%. The brand value of Microsoft is 99.19 arab USD. McDonald’s is behind Microsoft in the fifth position with its brand value as 85.71 arab USD. Likewise, Coca-Cola is in the sixth position after McDonald’s with its brand value as 80.68 arab USD.
Amazon is in the tenth position whereas Facebook is in twenty first position by increasing its value by 68%. Its value is 35 arab USD. Twitter and Linkedin have joined the top 100 list for the first time. Twitter is in the seventy first position with its value as 14 arab USD whereas Linkedin is in the 78th position with its value as 12 arab USD.
This year it has been found that the values of the companies related to technology have increased to a great extent. The values of these companies are expected to increase more and more in the days to come.
Get the full list of top 100 most valuable companies of the world by clicking here.